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10 Best email marketing service for small business

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email marketing for small business


Finding an email marketing service that meets your needs and requirements is not that difficult. Email marketing services are mostly the same - in terms of functionality and price. This includes free trials, a wide range of email templates, social media integrations, and email planning. By using email marketing software, you can automate your marketing workflows, track your statistics, send more and better emails, and build a deeper relationship with your visitors. But, when it comes to choosing the best email marketing service, to say that you have a lot of options would be an understatement. In fact, the last time we did our research we found that there are over 30 email marketing services (free and paid).


 Here's a list of the top 10 email marketing services for small businesses that should make your job easier.

1. Constant Contact

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Constant Contact is the best email marketing service for small businesses. Their email automation software comes with a free 60-day trial and offers users multiple options for personalization and integration while remaining simple and user-friendly. Founded in 1995, Constant Contact has grown to become one of the largest email marketing services in the world. They continue to evolve their offerings and expand into new areas that other providers do not cover. For example, you will have access to an event management tool and an innovative social media tool that allows you to create coupons and downloads to share on social media. You'll also find hundreds of different integrations, allowing you to integrate with all the other applications and services you currently use. In addition to the unique features above, you also have a wide range of niche-specific templates to use and a dashboard that shows your key messaging metrics. They offer a ton of useful guides and services, very useful for those who don't have email marketing experience. Besides, you'll have access to live chat, email, and phone support. However, there is one glaring drawback. There aren't really any automation tools, and for the price you pay, there really should be.


Who should use this email marketing software?

Constant Contact is an excellent choice for small business owners who need a tool that does more than just email marketing.

How much does it cost?

There are two plans to choose from. Each of these plans comes with price levels based on some contacts.

Email plan :
  • 0-500 subscribers: $20 per month
  • 501-2,500 subscribers: $45 per month
  • 2,501 to 5,000 subscribers: $65 per month
  • 5,001 to 10,000 subscribers: $95 per month
Plan Email Plus :
  • 0-500 subscribers: $45 per month
  • 501-2,500 subscribers: $70 per month
  • 2,501 to 5,000 subscribers: $95 per month

For both types of plans, you'll get a 10% discount if you pay in advance for 6 months, or 15% if you pay in advance for 12 months.

There is also a 60-day risk-free trial (no credit card information is required), which allows you to test the tool for up to 100 contacts. There is also a 30-day money-back guarantee. You get a 100% refund as long as you have uploaded contacts to the service and sent at least one email.

2. SendInBlue

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SendInBlue is a powerful email marketing solution for those with a small budget since it comes with a free plan (which is unfortunately slightly limited).
SendInBlue is another young email marketing platform. It was originally designed for sending transactional emails, but now combines the power of email and SMS campaigns into one single platform.

Overall, it is very easy to use and offers a generous free plan, since plans are based on the number of emails sent and not on the number of contacts. It includes typical features such as list management, campaign reporting, and email layout optimization.

You will also find a variety of third-party integrations.

However, if you want access to the most advanced features, then you will need to upgrade to one of the more advanced plans.

Who should use this email marketing software?

SendInBlue is perfect for companies or individuals who send a ton of emails. Since pricing is based solely on the volume of emails, and not on the size of the contact list.

How much does this software cost?

SendInBlue has a unique pricing model based on email volume.

Here is how it works:

Limited free plan :
. Send up to 300 emails per day
.  Monthly limit of 9,000 emails per month
. Unlimited number of contacts

Light plan: 19 Euros per month
Send up to 40,000 emails per month
No limit on the number of emails per day
Unlimited number of contacts

Essential package: 29 Euros per month
Send up to 60,000 emails per month
No daily email limit
No logo on emails
Unlimited number of contacts

Premium Plan: 49 Euros per month to 129 Euros per month
Send up to 120,000 or 350,000 emails per month
No daily email limit
Access to advanced automation functions
Unlimited number of contacts

Overall, the plans are quite flexible. There's no money-back guarantee, but the free for life plan should tell you enough to go ahead with the service. There are also prepaid credits, which allow you to buy a certain volume of emails to send with no monthly commitment.

3. GetResponse

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GetResponse is more than an online marketing platform for email marketing. It comes with add-ons such as the landing page creator and the webinar solution. GetResponse has a user base of over 350,000 and acts as an all-in-one marketing platform. It comes with some unique features such as the ability to create landing pages and webinars. Taken alone, it's not super useful, but by combining them with email marketing, you can grow your email list like crazy. To create your emails, you'll use an intuitive drag and drop generator. It also has all the advanced features you'd expect, such as list segmentation, A/B testing, autoresponders and software integrations. There's even a feature called Perfect Timing, which will help you predict the ideal time of day to send emails to increase open rates. If you have trouble using the service, you can consult a library of detailed guides. You can also contact support via email, live chat, and phone.


Who should use this email marketing software?

This service is ideal for mid-sized businesses that want access to a multitude of marketing options. No existing skills are required, as it is very intuitive, even when implementing more advanced features.

How much does it cost?

Email plan :
Up to 1,000 subscribers: $15 per month
Up to 2,500 subscribers: $25 per month
Up to 5,000 subscribers: $45 per month
Up to 10,000 subscribers: $65 per month

Plan pro :
Up to 5,000 subscribers: $49 per month
Up to 10,000 subscribers: $75 per month

The Max plan:
Up to 10,000 subscribers: $165 per month
Up to 25,000 subscribers: $255 per month

Business Plan :
Up to 100,000 subscribers: $1,199 per month
If you would like to test the service, you have the option of a 30-day free trial during which you will have access to all the features. There is no refund since this is an à la carte service.

If you're looking to save money, then pay for one year at a time and get 18% off, or pay for two years and get 30% off.

4. MailChimp

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MailChimp not only has a cute corporate mascot, but it is one of the leading providers of email marketing, with more than a billion emails sent per day using its service.

MailChimp is constantly evolving. You will find new features appearing all the time. There is even social media integration as well. The selection of templates is of reasonable size and they are very easy to customize.

You'll also find advanced email marketing features like contact segmentation, autoresponders, service and application integration, time zone based sending, A/B testing and much more.

Their support team is also very responsive via live chat or email. Also, there are a variety of educational resources available.

Who should use this email marketing software :

Many people use MailChimp just for the free offer. Beyond those on a budget, MailChimp is ideal for bloggers and business owners who want a tool that is easy to use and full of advanced features.

How much does it cost?

The free offer allows you to have up to 2,000 subscribers and send up to 12,000 emails per month. Once you exceed these numbers, you'll want to upgrade to the Grow or Pro plan.

Free plan: It's free forever.
Send up to 12,000 emails per month.
Increase your list to 2,000 subscribers
30 days of email support included

Growing Plan: Plans start at $10 per month
Up to 5,000 subscribers: $50 per month
Up to 10,000 subscribers: $75 per month
Up to 25,000 subscribers: $150 per month
Up to 52,000 subscribers: $250 per month

Pro Plan: Plans start at $199 per month
Up to 5,000 subscribers: $50 per month
Up to 10,000 subscribers: $75 per month

To determine your monthly rate for premium plans, use the price calculator at the bottom of the pricing page.

Since the free plan is so extensive, you won't find any refunds or money-back guarantees. The only way to receive a refund is due to a technical error on the part of MailChimp, or your account has been closed for no reason.

5. ConvertKit

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ConvertKit was founded in 2013 by Nathan Barry. They target a part of the market affectionately called "creators". So people like vloggers, bloggers, authors, Instagram stars, course creators and more.

One of its biggest selling points is the ease with which it is possible to create e-mail automation workflows. It relies on a visual builder, so you can actually see how your email sequences will unfold.

There is also a built-in landing page editor which is very useful, you can start email marketing and you don't even need a website. Just a source of traffic (like your YouTube channel, or your social media account).

You'll find extensive subscriber management, tagging, and advanced email segmentation features.

Who should use this email marketing software:

This tool is ideal for those who aren't afraid to spend a little extra (individuals or small teams) and are looking to send emails in plain text.

How much does it cost?
0-1K subscribers: $29 per month
1K-3K subscribers: $49 per month
3k-5k subscribers: $79 per month
5k+ subscribers: Customized rates

No matter which plans you choose, you will have access to the same exact features. If you wish to try before you buy, there is a 14-day free trial that includes all features.

There is a 30-day refund policy if you don't like the service. The refund will usually take 3-5 days before it reappears on your account.

6. Drip

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Drip is a relatively new email marketing provider. Its core target group is bloggers, marketers and e-commerce site owners.
Not only is it very user-friendly for beginners, but it is a smart marketing automation tool that really surpasses anything else on the market.

If you are an e-commerce store owner or if you sell many different digital products, then Drip is a wise choice. You will be able to gain a deep understanding of customer buying intent and behavior, with the ability to track metrics such as

For example, if you run an e-commerce store, you can create messages based on metrics such as
Returning and new visitors
Visitors who abandoned their carts
People who clicked on an email link vs. those who didn't

But it doesn't stop there: you'll also find integrations for WordPress, WooCommerce, and the ability to send follow-up text messages, Facebook ad integration, and more.

Who should use this email marketing software :

Basically, if you sell a lot of products (digital or physical) and want to create complex marketing sequences without tearing your hair out, then this tool could be for you.

How much does it cost?

Startup Plan: Free forever

Up to 100 subscribers
Unlimited emailing

Basic Plan: $49 per month

Up to 2,500 subscribers
Unlimited emailing

Pro Plan: $99 per month

Up to 5,000 subscribers
Unlimited emailing

Business plan: Get a personalized quote

Anything over 5,000 subscribers

Drip offers a very small plan that is free forever, as well as a two-week free trial for Basic and Pro membership levels. If you choose to continue the service after these two weeks, your card will then be charged. There is a 30-day refund window from the time you start your service, but it is at Drip's discretion to decide whether you will receive a full refund.

7. AWeber

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Aweber is an incredibly popular tool that has been around for 18 years and may even have invented the answering machine itself.
The features are pretty much what you would expect from a high-quality email marketing service. You'll have access to a drag-and-drop email generator, a vast selection of pre-designed templates, and a ton of integrations to integrate into the rest of your marketing stack.

You can create automated trigger-based email sequences and create email tracking sequences. With all this, you'll have access to open rate data, deliverability rates, and the ability to test your A/B emails.

Besides, you can easily and quickly create email registration forms to integrate into your website.

If you're confused by marketing jargon, don't worry, there's a library of helpful resources to help you every step of the way. There is also email and live chat support, as well as telephone support available Monday to Friday from 8:00 a.m. to 8:00 p.m. (EST) and weekends from 9:00 a.m. to 5:00 p.m. (EST).

Who should use this email marketing software?

Aweber Provides a robust end-to-end service that is best for small teams who want to streamline their email marketing efforts.

How much does it cost?
0-500 subscribers: $19 per month
501-2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001-25,000 subscribers: $149 per month
25,001+ subscribers: Get a personalized quote

If you want to try before you buy, there is a 30-day free trial that gives you access to every feature. In addition to monthly payment options, you can also pay quarterly to save 14%, or pay annually to save 14.9%. There is no refund policy, but with the long free trial period, you should know whether or not this tool is right for you.

8. Keep

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Keep (formerly Infusionsoft) is a very robust email marketing provider. This all-in-one marketing tool combines CRM, email marketing, and more. You will be able to build complete customer profiles that will help you create more targeted marketing campaigns.
With this tool, email marketing is only part of the feature set. For example, the dashboard will present data based on your email campaigns, sales information and customer financial history.

InfusionSoft (Keep) was one of the first email marketing providers to create a drag and drop automation generator. Simply set a goal you want to achieve and then create an automation sequence that will achieve that goal.

Besides, there are advanced tools for segmenting and tagging subscribers.

Although this tool brings together CRM and email marketing, there is still one feature it does not have. Split testing. Without this functionality, it is very difficult to test different campaigns to improve opening rates and overall sales.

Who should use this email marketing software?

Medium-sized companies who want to use a single tool for their CRM and email marketing, and who of course have a larger budget to spend.

How much does it cost?
Up to 500 contacts: $99 per month
Up to 1,500 contacts: $129 per month
Up to 2,500 contacts: $179 per month
Up to 5,000 contacts: $229 per month
Up to 10,000 contacts: $299 per month

Keep in mind that if you want to add e-commerce or sales pipeline functionality, this will add $59 per month each.

If you want to test the software, there is a 14-day risk-free trial with no credit card information required. However, there are no refunds available on recurring subscriptions, and all cancellations must be initiated within 10 days of the next billing cycle.

9. MailerLite

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MailerLite is one of the youngest tools on this list. It's also one of the simplest, but don't be fooled by its simplicity. A lot of email marketing tools pile up on features, MailerLite brings things back to basics.
However, this simple service has come a long way, as it is aimed at a large international audience and the tool is available in several languages.

It is very easy to use, beginners are delighted! The interface is intuitive and you can create emails quite quickly. There are some basic and flexible templates and are modern and minimalist.

However, there are no super-advanced automation or analysis functions. This is best for users who want to keep things simple.

Who should use this email marketing software?

Freelancers, website owners and small businesses who want an affordable and easy to use solution.

How much does it cost?

1-1000 subscribers: Free
1,001 to 2,500 subscribers: $10 per month
2,501 to 5,000 subscribers: $25 per month
5,001 to 10,000 subscribers: $30 per month
10,001-15,000 subscribers: $50 per month

If you pay annually, instead of monthly, you will save 30%. There is no refund or money-back guarantee, but the free forever plan should give you enough information to know whether or not this tool fits your needs.

10. ActiveCampaign

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ActiveCampaign presents itself as an all-in-one marketing platform. It's an overall goal, to help you send fewer emails, but get better results.
If you're looking to create funnels based on logic, you'll be hard-pressed to find a better tool. Most of your automation will be created using if/when logic that matches subscriber behavior.  Here are some different ways to streamline your marketing efforts with this tool:
Segmentation of users based on actions, behavior, location and social data
Send SMS to your contacts
Reach users on the move with SMS integration
The scoring of leads and contacts, so you know who to give priority to.

Because Active Campaign works more like an all-in-one marketing platform, there are many tools and features available, and it can be a bit overwhelming to master them all. Fortunately, there are detailed guides that will show you how to get the most out of this service. You can also contact support via email or live chat.

Creating email campaigns is pretty easy with the template editor. You can even create user-friendly registration forms for mobiles to integrate into your site.

Who should use this email marketing software?

This solution is best for users who require and demand complex automation tools and advanced CRM functionality.

How much does it cost?

A light plan:
Up to 500 subscribers: $15 a month.
Up to 1,000 subscribers: $29 per month
Up to 2,500 subscribers: $49 per month
Up to 5,000 subscribers: $89 per month
Up to 10,000 subscribers: $139 per month

Plus the plan:
Up to 1,000 subscribers: $70 per month
Up to 2,500 subscribers: $125 per month
Up to 5,000 subscribers: $169 per month
Up to 10,000 subscribers: $249 per month
Up to 25,000 subscribers: $399 per month
Up to 50,000+ subscribers: Get a custom quote

Professional Plan :
Up to 2,500 subscribers: $159 per month
Up to 5,000 subscribers: $239 per month
Up to 10,000 subscribers: $349 per month

Business Plan :
Up to 2,500 subscribers: $279 per month
Up to 5,000 subscribers: $449 per month
Up to 10,000 subscribers: $499 per month

If you pay on an annual basis, you will receive significant discounts all the way through. There is also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the delay and you may get an extension. Since there is no refund, you will certainly want to try the software before buying it.

Last words

Most email marketing providers offer similar services. When the time comes to choose the best email marketing software for your business, you'll want to consider your budget and marketing needs.

If you want software that is scalable and easy to use, sign up for a free trial of Constant Contact.

Let the above list help you make the right decision for your business. And remember, you're never locked into an email marketing department. Most providers allow you to export and import your leads and switch to another provider if the need arises.

The important thing is to choose a supplier and get started! The longer you wait, the more money you leave on the table.

Now it's up to you! What is your favorite email marketing service?